Wednesday, March 10, 2010

Jamie Oliver's TED Prize

A great TED video in which Jamie Oliver highlights the food problem in America and the UK. There's another good one by Ann Cooper as well.

The bit that really stuck out to me is the first few minutes where he shows the graph of food related deaths in red with homicide at the very bottom.

I go back to my post about Fear as a Tool. I will reiterate how much American media uses fear to have consumers questions themselves, am I pretty enough, good enough, smart enough to sell more and drive our consumerism engine. News is the same. It uses dramatic cases as fillers to what's important to increase viewership and ratings. It blows homicides and death out of proportion to buy guns, trust no one and travel with the notorious uptight American style we're known for. (Seriously, non-Americans can pick newbie American travelers out of a haystack) On the flip side, highly processed food, high fructose corn syrup and all shit which is actually shortening our lifespans gets a glorious rap from the media.

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